description: Financial Institution Identity Campaign
details: Conveyor Group was contracted in 2002 for the renaming and complete identity development for the former Government Agencies Federal Credit Union. After extensively surveying employees and members and working closely with management and the board of directors over a period of several months, Conveyor Group emerged with a new name, a new slogan, and a complete new look for the Credit Union. This project included a full corporate identity manual, multiple logo orientations, mass media rollout campaign, collateral and stationery development, signage design, Visa card design, check and statement design, newsletter design, branding ad template design, and full brochure package development. The overhaul was well-received, intended to widen the appeal of the institution within the community and expand overall membership. The logo won a first place "Gold Award" in a national marketing competition for Credit Unions in 2003.